Our mission

Welcome to adventure. 

We want to revolutionize the world of technical sports and lifestyle apparel through innovation, sustainability, and inclusivity.


We are embracing sustainable production methods and sourcing eco-friendly materials to minimize our environmental impact and contribute to a circular system. We aim to lead by example in promoting a more sustainable future for the fashion industry.

But for us, sustainability goes far beyond just choosing an eco-friendly material.

We believe in long-lasting products, not only in quality, but also in fit and style. We strive towards a fit that works for all bodies, which is why we make a lot of parts adjustable, so that if a body changes, the clothing changes with you. We want you to be able to wear your jenneskens pieces forever.

Our clothing is made to be worn. We prioritise function in order to achieve the best possible performance.

Not just now, but for a lifetime.


One of our most important missions on sustainability is transparancy

We want to show you where our materials came from, how everything was made and who we work with. 

We try to keep our supply chain as short as possible while we also stay as involved as possible. Not only at the part where the items are manufactured, but from the very start of the chain. We believe that traceability will take the clothing industry to another level. 

Our partners


While we have made significant strides in sourcing the right materials, enhancing the durability of our products, and promoting a circular cycle, we acknowledge that our journey towards full sustainability is ongoing.

We are constantly striving to improve every aspect of our production processes and operations to minimize our footprint. Our focus extends beyond the use of sustainable materials; it encompasses the entire lifecycle of our products—from design and production to wearability and repair.

We recognize that achieving true sustainability is a continuous process, and we are dedicated to pushing the boundaries of what is possible.

We are aiming to release full impact reports by 2026, which will give us the opportunity to set targets for the future of jenneskens. In the meantime we remain transparent about our progress.


At jenneskens we want to go far beyond selling clothing and gear; we want to represent a shared journey towards a more sustainable, inclusive, and innovative future. By amplifying voices, celebrating differences, and promoting collective growth, jenneskens nurtures a community that thrives on unity, shared values, and a commitment to making a positive impact on the world.

On this page we will share all our events and collaborations, starting September 2024.